Website Design Trends - Bigfoot's 2019 Predictions


As we enjoy the holiday season and the end of 2018, we are excited to share website design trends we predict will dominate in 2019 and some trends that will continue to be popular. From typography to micro-interactions to bold colors to storytelling, we've got everything you need to design your site with up-to-the-minute trends.  Here are the current and upcoming trends we are most excited about. 

  • Micro-Interactions :: making a site more interactive is already a key feature in design and will only grow bigger as we enter 2019. Micro-interactions like hover effects and button animations are like little rewards for your users as they convert.

  • Inventive Typography :: typography can be a great way to showcase your uniqueness and represent your brand. Choose an inventive, yet streamlined font, and stand out more by experimenting with size, spacing, and hierarchy of headlines.

  • Bold colors :: Pantone's color of the year is "Living Coral" and while the importance of their choices will always be a source of contention, the explosion of last year's Millenial Pink is pretty undeniable. There's been a growing shift towards darker backgrounds and "International Klein Blue" seems to be inspiring more and more pop-up brands, so whether the bold colors turn out to be similar to "Living Coral" or not, it's a safe bet you'll see bold dark colors coming around more and more.

  • Color blocking :: with bold colors becoming more popular, consider exchanging your heavy hero images for color blocks. Color blocking can also help break up the elements on a content heavy website and give them room to breathe. 

  • Material Design :: this trend was popular in 2018 and is projected to continue to impact design. It's also called visual language, this design framework benefits your user by using flat and light objects. The user experience is enhanced and the interaction between your site and user is heightened.

  • Smaller websites :: not just small page weights for faster loading (and increased mobile friendliness!), but also fewer pages. A nice balance of the right handful of strong single pages tied together will end up being a Goldilocks fit for more and more companies willing to shed some dead weight.

  • Storytelling :: people seem to really respond to immersive storytelling whether that's through carefully curated high-quality images, specific focus on messaging and the tone of your website. The bottom line is people want to hear a company's story and investing in a professional content writer will help your site convey your story most effectively. 

  • Icons :: still popular, icons can help your content be more eye-catching and visually stimulating. Icons are typically small file sizes so they load quickly. Plus, you can apply CSS effects to them to make your site even more dynamic. 

  • Illustrations :: illustrations are great, versatile media for creating images that are playful, friendly and add an element of fun to a site. Experienced artists can make illustrations that are full of personality and tailored to a brand’s tone. 

  • Card Layouts :: while not new, this trend is here to stay. When a responsive site breaks down into its mobile version, this layout occurs. Basically, each module of the page is separated into a card with an image, text, and possibly icons. This design encourages better user experience on mobile.

Even though 2019 is quickly approaching, you can still prepare your site and make sure it's the best it can be. Utilizing the features above can significantly contribute to your user's experience and increase conversion rates. If you need a refresh of your site's design or want to add trendy features, contact us today. You can purchase ten-hour bundles of design and development work which never expire and can be used to get your site ready for 2019!

Bigfoot Web