If your business has a website, or you’re considering having a site built, ensuring that it is set up with Google Analytics is crucial. If you’re not using analytics to track data related to your website, then how can you be sure it is serving its intended purpose? (Answer: You can’t.)
Read MoreUnderstanding and then quantifying the return on investment (ROI) your website provides may seem daunting at first – like trying to find a mermaid in the middle of the ocean. I promise – ROI is a metric that you can master.
Read MoreWhat Makes a Website Mobile-Friendly? The Yeti is a mystical creature, and they are rarely seen by humans. Some people even claim they don’t exist. Don’t let those people say the same thing about your website.
Read MoreStepping into the world of digital marketing is similar to walking out into the wilderness. If you aren’t prepared, you won’t survive. Without Search Engine Optimization, your business could be left in the darkness of the web while your competition reaps the benefits of a well-optimized SEO campfire.
Read MoreA successful business isn’t built overnight. The same idea applies to their website. It takes considerable effort to give your website the memorable face it needs to impact visitors.
Read MoreDid you know Google updated their search engine to favor mobile-friendly websites? Why? That’s a great question. The answer is simple: searches made on mobile devices like laptops, smartphones and tablets now outnumber searches performed on desktop PCs.
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