5 DIY SEO Tips: How Bigfoot Got Found

Stepping into the world of digital marketing is similar to walking out into the wilderness. If you aren’t prepared, you won’t survive. Of course, Search Engine Optimization isn’t a life-or-death situation. However, without it, your business could be left in the darkness of the web while your competition reaps the benefits of a well-optimized SEO campfire.

Thankfully, there are several things you can do to start building your SEO campfire. Bigfoot’s reputation grew with each sighting and story; your business could be legendary with excellent SEO. But how can you make sure your website’s SEO is ready for the wilderness of the web?

Building an online reputation takes time. If you manage a website for yourself or a business, you should be taking measures to improve search engine rankings. Traffic from search engines accounts for as much as 65% of all online traffic. By doing some simple research and making easy changes to your site, you can earn a slice of that traffic for your business.

Introducing: Bigfoot’s 5 Do-It-Yourself Search Engine Optimization Tips.

  1. Pick keywords based on research. Simple enough, right? Use Google’s Keyword Planner(http://google.com/sktool), or a free keyword research tool like Ubersuggest(http://ubersuggest.org) to explore potential keyword targets for your website. The data from these research tools helps you build a diverse list of keywords that are relevant to your products and services.
  2. Be mindful of your title tags. Your website’s title tag is the first thing search engines will show your audience when they see your site in search results. A well-written title tag effectively uses keywords to concisely express the goal of the page. Google’s search results usually limit title tags to 50-60 characters, including spaces and punctuation.
  3. Write a clear meta description for each page. Your meta descriptions are included in search results to describe your website’s pages to search engine users. A well-written meta description encourages a user to click on your search result to find the information they seek. Meta descriptions should use proper grammar and incorporate appropriate keywords.
  4. Put a relevant keyword or phrase in the header. On each page you want to achieve search engine rankings, you should be sure to include that page’s primary keyword in the title tag and header. H1,H2, and H3 tags influence how search engines understand your page, while also labeling your content for its intended audience.
  5. Write original and clear content. Do not recycle content from other sources, do not copy and paste content from Wikipedia for your website. Search engines can tell when content is unoriginal or plagiarized, and will disregard it. By writing original content, you (or your copywriter) share your business and its goals with your own voice.

These five simple tips applied carefully will improve search visibility for nearly any website. With a brighter SEO campfire, you can outshine your competition and attract new visitors to your website. Don’t sit in the darkness of the web and wait for the day to dawn on your website. Take matters into your own hands, like Bigfoot. Create an SEO campfire worthy of the web’s attention, and watch your website become a local legend.

Are these tips not enough to get you ahead of your current competitors? Bigfoot has more resources to help you achieve legendary status. You can check out our eBook: “Lighting Your SEO Fire” to start furthering your knowledge of search engine optimization.

If you would like to talk to an expert about how your business can improve its search engine rankings, traffic and conversion rates, contact Bigfoot today and discover how we can grow your online footprint.

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