Free SEO report & recommendations
Search engine optimization (SEO) is the practice of making your website attractive to visitors based on a set of metrics that search sites like Google and Bing want to see. Confused about where to start with SEO for your site? Don’t be! Head over to the Bigfoot Web services page and submit your URL and keyword. We’ll generate a free SEO report complete with recommendations for you to start making your page SEO-friendly. Here are some of the suggestions we make based on what we find:
Site Load Time: You want your server to respond quickly and your page to load fast. You can lower load times by optimizing images (smaller images load faster).
Title and Description Tags: These identify your site and give a short description, both of which show up on the search engine results page (SERP). The title should have your keyword and your description should provide a brief explanation of your business and what you do.
H1 and H2 Tags: The H1 through H6 tags denote headings on your page. Search engines read the H1 tag as an indicator of what the web site’s topic is and as such it should contain your targeted keyword, or at least be related to the keyword. The H2 tag is a subheading and works for your SEO best if it contains content similar to the H1 tag.
Copy Analysis: Your website should make use of your chosen keyword early on in your page, typically within the first 100 or so words. But don’t overdo it! Search engines look out for what’s known as “keyword stuffing,” a practice from the early days of SEO where a page was ranked higher if it had multiple instances of the keyword and it’s synonyms. Those days are long over, and search engines will detract from pages that they sense are overusing the keyword.
Code Analysis: Search engines crawl through your site’s code and look for various best practices, such as not having any Flash video on the site, a sitemap.xml file, and HTML validated by the World Wide Web Consortium (W3C).
Social Media Sharing: The easiest way for your site to gain more viewers is to have sharing buttons for popular social media sites like Facebook, Twitter, and Google+. If readers find your content valuable, sharing buttons make it simple for them to send to their networks, which creates more backlinks to your site.
Mobile/Responsive: Probably the most important feature of your website in 2018 is that it’s built to work on mobile browsers, also known as “responsive” because it automatically adapts (responds) to the size of the device. This way, visitors to your site get a similar and useful experience whether they are viewing on a desktop, laptop, tablet, or smartphone. A few years ago, Google announced that they would rank non-responsive sites lower in search engine results as a way to encourage webmasters to take all web surfers into account, avoiding the need to “pinch to zoom” to view static HTML content.
The Bigfoot Web free SEO report includes more analysis along with a task list to help you keep track of your progress. And did we mention it’s free? Get your website analyzed for SEO today, and contact us at Bigfoot Web if you need help making your site as SEO-friendly as possible!