InMotion Albums Success Story
Making memories tangible is the heart of In Motion Albums’ mission. By implementing the latest in digital technology, In Motion Albums has revolutionized how photos, videos, and ultimately memories, are captured and preserved. More than a stagnant photo album that highlights frozen moments in time, In Motion Albums tell the story of your memories with dynamic images and video that responds to the turn of the page. These physical memory books are the first of their kind to incorporate video into a classic photo album that can adorn the coffee table or take up space on the bookshelf. Naturally, a technologically savvy brand like In Motion Albums requires an equally modern website to meet the needs of their digitally native customers. Bigfoot Web was the ideal partner for this project. When In Motion Albums reached out with a ready concept and quick turnaround for the new site’s launch, it aligned nicely with Bigfoot’s legendary process and digital expertise.
To kickoff the project, the Bigfoot design and development team conducted a comprehensive needs assessment with In Motion Albums to better understand their website goals and business objectives. Guided by research and analysis of the product, industry competitors, and audience profiles, Bigfoot outlined a direction for the new website and a strategic plan for the overall project. The designers at Bigfoot Web knew from the onset that this site would need to include lots of appealing content and media, as well as opportunities to the share that content through social channels. With high quality images above the fold and key text followed by video just below the fold, the design of the website would explain the product with compelling, rich media. The layout of the website was crafted to tell the brand’s narrative in a simple and user-friendly manner. New and returning visitors to the site would be able to easily find the product features, scroll through images of product in use, and sign up for the In Motion Albums newsletter.
With a heavy focus on rich media, Squarespace was the right fit as the content management system for In Motion Albums’ new website. More than just a CMS, Squarespace is a hosting service and robust blogging platform that supports intuitive content editing and includes website analytics all in one interface. The In Motion Albums team can easily switch out old images by uploading the new photo and resizing it using the Squarespace image editing tool. This ensures that each image looks stunning and promotes the high quality of the digital photo albums that In Motion celebrates. In Motion Albums can add to their long form content by creating new blog posts, then dragging and dropping blocks of text or images to customize the look and feel of each post. The website analytics that Squarespace gathers on the In Motion Albums site will allow the team to smart decisions about future alterations to the site based on real performance and visitation traffic data.
Working with In Motion Albums to bring meaningful mementos to life in the digital age is perfectly in line with Bigfoot Web’s commitment to online innovation and helping small businesses grow. The designers and developers at Bigfoot Web created an inspired website that highlights the beautiful media that In Motion Albums packages in tangible photo books for customers. With a bold and compelling new site, In Motion Albums can reach a larger audience that’s ready to hold onto memorable moments.