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It’s 2017 and if your companies website looks like it was designed by an IBM engineer in the late 90’s its pretty obvious that the time has come for a new website. Most companies don’t know how much their sub-par website is costing them because its revenue they have never realized.
We don't know if Sasquatch is well-read, but we like to imagine him just outside a cave, sitting in a chair next to a roaring fire, wearing a smoking jacket, and perusing a tablet with the latest the web has to offer. And what does the internet have to offer?
In our previous blog post, we identified some of the elements of website design and development that affect the cost - project management, design, content, and development. Today, we're taking a walk into the deep woods to explain how the complexity of your website affects the overall cost.
It's not something that everyone is comfortable discussing, but like building a house, there are specific costs associated with the planning, development, and design of a website. Here are some of the factors you can expect when working with most anyone who helps you design and build your website.
Sasquatch has a horrible digital marketing strategy. It's as if people don't even know it exists! Since this is our area of expertise, we thought we'd share our reasons why digital marketing is so important.
Once upon a time, a website was just a website. We stuck some pictures up there and some links with a little navigation and presto! we were in business. Now we rely on the two pillars of design for the web: user experience (UX) and user interface (UI).
While a website seems like a no-brainer, as a responsible business owner, you need to justify the expense. Here are some supporting arguments for having a well-designed website for your business.
It’s easy to understand why having a quality website is integral to your business, but deciding who you want to build that website requires more consideration. One thing is certain – there are a plethora of choices out there. Beware – plenty of people can build a basic site, but not that many can create the website you need.
If your business has a website, or you’re considering having a site built, ensuring that it is set up with Google Analytics is crucial. If you’re not using analytics to track data related to your website, then how can you be sure it is serving its intended purpose? (Answer: You can’t.)